StickerYou Blog

Have you ever wondered what the difference is between a sticker, a label and a decal? In the world of custom printing, using the wrong term can lead to ordering the wrong product. While they all have adhesive backs, they’re built for different jobs.

Here’s your definitive guide to stickers vs. labels vs. decals so you can rest easy knowing you chose the perfect fit for your project.

A Quick Comparison

TLDR? Here’s a cheat sheet for choosing the right product.

What are Custom Stickers?

Stickers are generally used for promotion and personal expression. They are meant to be standalone items. When you think of swag or freebies handed out at a booth, you’re thinking of a sticker. Here’s what else you need to know:

• Materials: Usually thick, durable vinyl with a matte or glossy finish.

• Durability: Our stickers are built for the long haul. They’re UV-coated and dishwasher safe.

• Format: Typically delivered as individual pieces.

• Die-Cut: Cut through the vinyl and the backing to the exact shape of your design.

• Kiss-Cut: Cut only through the vinyl layer, leaving a square backing.

Browse our full line of stickers

What are Custom Labels?

Labels are the workhorses of branding. While a sticker is meant to stand alone, a label is meant to be applied to a product, container or package.

• The format: Labels are usually printed on rolls or sheets. This makes it easy to peel and stick in high volumes.

• Best for: Product packaging (jars, bottles, boxes), shipping labels or office organization.

• The difference: Labels are often thinner than stickers because they aren't meant to survive extreme outdoor conditions.

Browse our full line of custom labels

What are Custom Decals?

Decals are essentially heavy-duty stickers designed for larger, more permanent applications. You’ll usually see decals on storefront windows, office walls or vehicles.

• The application: Unlike stickers, complex decals often use transfer tape. This allows you to apply intricate designs (like vinyl lettering) without a messy background.

• Longevity: Decals are designed to stay put. They are made from high-grade vinyl that can withstand wind, rain and sun for years.

• Best for: Large format needs like car branding, floor graphics or Hours of Operation signs on glass doors.

Browse our full line of custom decals

How to Choose: Which one do you need?

To decide between stickers, labels or decals, ask yourself where the product is going:

• "I'm handing these out to fans/customers" → Choose stickers

• "I'm branding 100 bottles of my new hot sauce" → Choose labels

• "I want to put my logo on my office window or my truck" → Choose decals

Ready To Get Started?

Whether you need 10 stickers for your laptop or 10,000 labels for your business, StickerYou has the tools to make it happen. Our online editor makes it easy to upload your art and see it come to life in seconds. Start creating now