StickerYou Blog

The who: Horseshoe Valley Resort

The where: Barrie, ON

The vibe: High-adrenaline mountain bike culture and festival energy 

Horseshoe Valley Resort lies in the heart of Ontario’s mountain biking scene. It’s a premier destination for adrenaline seekers and families alike. In 2025, the resort took things to new heights by hosting the Crankworx Summer Series Canada, a world-class freeride mountain bike festival.

To pull off an event of this scale while simultaneously boosting their retail presence, Horseshoe Valley Resort partnered with StickerYou. Here’s how the team at Horseshoe used custom stickers and decals to transform the resort into a branded experience — both on the trails and in the shop.

The Challenge: Branding a World-Class Event

Hosting Crankworx isn’t just about the racing; it’s about creating the right atmosphere. The resort needed a way to:

• Direct and inform: Provide clear, professional signage for athletes and spectators

• Create hype: Offer high-quality merchandise that fans actually wanted to buy

• Ensure durability: Find products that could withstand the outdoor elements of a dusty, fast-paced bike park

The StickerYou Solution

From the event’s Vendor Village to the resort’s retail store, Horseshoe Valley Resort integrated four key StickerYou products to meet their needs.

1. Wall Decal Stickers: Transforming the Space

The resort used Wall Decal Stickers to brand the lodge and athlete check-in areas. Because these decals are easy to apply and remove without leaving residue, they were perfect for temporary event branding. 

2. White Vinyl Stickers: The Classic Choice

Horseshoe Valley Resort also stocked White Vinyl Signature Stickers. Printed with the iconic Horseshoe Valley and Crankworx logos, they were available at the checkout counter and in the event tents. Their weather-resistant nature makes them a favorite for mountain bikers to add to their bike frames, helmets, water bottles and car bumpers. They made a lasting souvenir from an epic event.

3. Holographic Stickers: Making the Merch Pop

To add an extra special feel to their limited-edition Crankworx collection, the resort opted for Holographic Stickers. The shimmering, 3D effect perfectly matched the high-energy vibe of the event. This material catches the light and the customers' eyes immediately. They felt like a special edition item that people would want to collect.

4. Durable Roll Labels: Efficiency Behind the Scenes

With thousands of visitors, the resort needed an efficient way to brand their internal products. They used Durable Roll Labels for quick application on items that needed it. These labels are designed to stay put through moisture and handling, ensuring the branding was intact from the first race to the final podium.

The Result: A Unified Brand Experience

By leveraging StickerYou’s versatile product line, Horseshoe Valley Resort was able to create a professional, cohesive look for the 2025 Crankworx Summer Series. The stickers didn't just serve as labels — they became a part of the event's culture.

“We love using StickerYou for all types of items and will keep using them to bring awesome stickers to all our events,” the team said.

Ready to elevate your next event?

Whether you're hosting a world-class bike race or looking to refresh your merch, StickerYou has what you need.

Explore our Custom Stickers and Decals today!