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Sticker Size Guide 101: How to Find the Perfect Fit
January 20, 2026
Nothing kills the vibe of a great design like a sticker that’s too small to read or a label that overlaps itself on a jar. Getting the size right is what makes your branding look professional. In this sticker-size guide, we help you find the sticker size that’s just right.
How to Measure Like a Pro
Before you guess, grab a ruler. Taking thirty seconds to get an exact measurement ensures your design looks intentional and professional, rather than like an afterthought. Always measure the flat surface of the object, not the entire object.
For jars/bottles:
For laptops/gear:
Think about the landscape. Measure the clear space around ports, hinges and logos to ensure your sticker has enough room to breathe.
Tip: Once you have your numbers, cut out a piece of scrap paper in that size and tape it to your object. This is the easiest way to preview the scale and make sure the text on your sticker is readable from a distance.
The Cheat Sheet for Common Objects
Here are the most popular sizes for everyday items. Feel free to play around and experiment with sizing to see what works best for your item.
Object | Recommended size | Why it works |
2” to 3” | Large enough to be seen, small enough to leave room for sticker bombing | |
Phones | 1.5” to 2” | Fits on the back of most modern smartphones without covering the camera |
Water bottles | 2.5” to 3.5” | Scales well with the height of the bottle and will look great on oversized bottles, too |
2” | This is the standard size for safety decals and union stickers | |
2.125” x 1.5” | These are specifically designed to wrap perfectly around the tube | |
4” x 3.5” | This is the classic large label size for vertical branding, but feel free to make it bigger | |
3.5” x 2” | This is the size to go for if you want your sticker to double as a card |
Understanding Shapes and Proportions
When you're in the StickerYou creator, you'll see dimensions in width x height.
Circles and squares:
These are easy. A 2x2 circle is 2 inches across in every direction.
Rectangles and ovals:
Consider orientation. Do you want it wide (landscape) or tall (portrait)?
Die-cut (custom shapes):
Our system measures the widest and tallest points of your design when you upload a custom shape. If you have a long, skinny lightning bolt design, a 3" size will mean 3" from tip to tip.
A Warning About Small Text
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